CONRAD CAINE
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Recollections - iPad App
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Cookies Club Website
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Red Bull Game-based Training
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Allianz - football for life
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Sky Social Media
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Otto Corporate Website
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Baldessarini Corporate Website
Recollections - iPad App
Cookies Club Website
Red Bull Game-based Training
Allianz - football for life
Sky Social Media
Otto Corporate Website
Baldessarini Corporate Website
To mark the 195th birthday of Werner von Siemens, the Siemens Historical Institute (SHI) decided that they wanted to offer his autobiography in German and English as an iPad app.
The challenge was to develop a format that shows the modern spirit of the entrepreneur and inventor. The app is an innovative product that showcases its content to let users experience innovations and historical facts, as well as explain the physical processes of the inventions to a wide audience.
The application offers eight chapters where users can find short movies that summarize each one of the autobiography’s chapters. Additionally, six interactive elements let users try out and experience technical issues.
The app achieved several thousand downloads in the first few weeks, as well as already having been awarded Mobile of the Day by the The FWA.
When cookies, Berlin’s coolest club, wanted a new website, we gave them something that is a total sight and sound experience like the club itself and a site that’s as individual as its clientele.
By clicking on the beating heart that subtly announces arrival at the site and dragging it around the screen the website colours continually change, making it different on every visit.
Designed to look like tickets and to further recreate the atmosphere of the club, floating menu items let users know what’s going on in the club. By using minimal text, the simplicity of the design is matched by the user experience.
To get clubbers in the right mood they can treat their ears to the club’s great sounds through the latest podcasts by cookies’ DJs.
We designed the site so that it’s not only fun and simple to use, the flexible content management system means it is also easy for the client to change, add or remove content elements. So the site is dynamic and always up to date.
The result of all this is a website that won a Red Dot award, is fun to visit, gives users a great experience and makes them excited about visiting the club.
When Red Bull asked us to come up with an idea for an e-learning platform for its sales teams the first thing we did was ask the questions “What is Red Bull?” and “What does it represent?”
The answers to those questions led us to develop an innovative online game that blends e-learning with fun, challenge and excitement, a solution that also encapsulates the cool, sporty and adventurous lifestyle that Red Bull represents.
Built with the company’s tech-savvy, ambitious sales staff in mind and based on the idea that Red Bull is an impulse buy, learners have to use their skills and knowledge to place the product in the most appropriate position in a variety of virtual retail outlets to maximise sales.
With the content developed in conjunction with partner Core Competence, the e-learning game allows users to compete against each other so that they can push and test themselves and learn from the results.
To demonstrate its support for football at all levels, Allianz wanted to attract more 14-16 year old kids from around the world to apply for its annual Football-for-Life training camp.
We tackled this sporting challenge with a multi-media, interactive website and a Facebook community designed to digitally capture the spirit of football. Launched in 16 languages, it not only encouraged users to share their love of football but, with 2,700 applicants for the 2011 training camp, had them applying in record numbers.
With insights into the daily lives of professional players and tips and tricks from some of the games greats, the website not only speaks the universal language of football, it communicates with the youngsters using media they all understand. The creative use of sharing tools and the ease with which users could add their own content meant the site’s visitors could open the door on the world of professional players and share their own experiences with other young players around the globe.
By allowing users to share their love of football, the website successfully unites young people from around and is an excellent showcase for Allianz’s worldwide support of football.
www.facebook.com/AllianzFootballforlife
When Sky Germany was looking for additional ways to highlight its sports expertise and attract more subscribers to its pay-TV broadcasts, we coupled the passion of sports fans with social media and came up with a winning solution.
As exclusive social media consultants to Sky Germany, we recognised that sports fans love to talk about sports as much as watching it so we used Facebook to connect Sky’s sports commentators with subscribers during games. This increased interaction, the additional apps we developed and access to exclusive materials via Facebook has kept fans coming back for more.
The results are spectacular. Facebook.com/deinskysport has grown rapidly, with more than 40,000 Facebook fans in the first two months—more than any of its German competitors during this period.
The success of this project, which showed Sky Germany how to unify its TV, website and social media presence towards a new Social TV experience, has given added value and led to stronger relationships with its subscribers, enhanced its reputation and provided a highly effective way to attract potential new subscribers.
Not surprisingly, the sports-broadcasting giant is expanding its social media presence beyond Facebook and already has a growing following on Twitter. We will be there to show them more winning ways.
All roads used to lead to Rome. In the same way, Otto Group, the world’s biggest online retailer of fashion and lifestyle products, wanted a corporate website that would unite in one location all 123 companies that make up the group. As a corporate website, it also had to accommodate the needs of diverse target groups.
What we did was take a step back, look at this complex challenge, and decide that the best approach was simplicity.
The apparently simple home page strongly represents the brand with its modern image, clarity and ease of use. At the same time, it masks a wealth of information about the group’s activities and all the individual companies it represents. So, whether the viewer is a shareholder, journalist, potential investor or prospective employee we designed the site so that their information needs can be satisfied in just one click.
There are no creative effects on this website that while showing off the skill of the developer do little to enhance the website’s effectiveness. This website does exactly the job it was designed to do and leads all viewers quickly and easily to where they need to go. This is the mark of a truly good website.
The brief from Baldessarini was simple: provide a website that shows how its fashions ‘Separates the men from the boys.’ We did more than that—our simple yet highly effective design created a digital experience that separates Baldessarini’s website from the hordes of overloaded websites.
The understated and pure design of the website is exactly what the client was looking for. It’s a website that quietly stays in the background, allowing the Baldessarini collections to come to the fore and the brand to speak for itself.
This was done using a ‘liquid’ design that means the high-quality pictures are always shown full size regardless of screen configuration, producing a visual and emotional effect reminiscent of a glossy magazine rather than a website.
In fact, the discreet design and text-free pages mean that the viewer is not conscious of looking at a website at all, but is absorbed in the images that brilliantly display the client’s fashions.
By precisely interpreting the clients’ needs, we designed and developed a website that was described by Baldessarini as one of the best fashion websites out there. It’s no wonder that this drove increased traffic to the website with the number of visitors doubling in the first three months after its launch.
