A new website launched by the Bavarian state government at www.energie-innovativ.de provides the latest information on the restructuring of the energy supply in Bavaria (energy shift). CONRAD CAINE handled the concept, design and logo development of the information platform for Bavaria’s energy agency Energie Innovativ.
Visitors to the website can access comprehensive information about Bavaria’s energy concept, along with valuable pointers on the topics of renewable energy (sources) and energy efficiency, as well as information and consultation on available grants and subsidies. “Our new information site is an important element in the dawning of a new energy age in Bavaria,” declared Bavaria’s Economics and Energy Minister Martin Zeil at the site’s go-live last Thursday.
Immediately after its launch, the Siemens recollections App has been awarded by the FWA (http://www.thefwa.com/mobile). The interactive collection presenting the live of Werner von Siemens, is the "Mobile App of the day" on January 6th, 2012. The FWA committee honored, that the Biography of the Siemens founder is interpreted in an entertaining way. The app is divided into eight fully animated chapters. Each chapter includes additional interactive information and games on Werner von Siemens' innovations. The app "Recollections" is available in German and English and includes the original book as fully readable digital version
FWA stands for Favourite Website Awards, an industry recognised internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the internet, with over 140 million site visits as of July 2011.
In cooperation with the Siemens Historical Institute (SHI) the user can experience the company’s founder’s autobiography in an attractive way by choosing from eight different life stories about his adventures. These stories show, among other things, Werner von Siemens’ various inventions and entrepreneurial activities, but also interesting facts about his private life.
Siemens’ multiple award-winning YouTube brand channel has recently been relaunched by CONRAD CAINE. With the new, innovative concept users can easily navigate to more than 1.700 corporate videos. Central topics are featured in a large media container and display additional functionalities like a job search widget. Sharing options extend the channel’s reach into different social networks, while users can discuss each video directly on the channel. The success of this concept also got its first reward by being shortlisted for the Digital Communication Awards.
Munich, July 20, 2011 - CONRAD CAINE, an international full-service agency for digital communication is advising Sky Deutschland during the launch of its social media activities. The television station is planning to extend the brand by including it in the social web and to engage in a more intense dialogue with their target group via advertisements linked to programs. The objective is to create a greater understanding for the programmer offers and to support the referral behavior of the growing fan community through advocacy programs. Sky will be represented with offers in Twitter and Facebook for "Your Sky Sport". In addition to this, from the beginning of July, the formats "Zapping" and "Zapping of the week" will be freely accessible via sky.de, Facebook and YouTube, and will show mishaps, embarrassments and peculiarities of German television. The plan is to integrate the reactions of users from the social media area into the program being shown, thus providing mutual incentive.
As Ivo Hoevel, Senior Vice President of Sky, comments: "Sky means more than just television. We offer entertainment, and that involves not only being active in the social web but also interlocking the fantastic opportunities of the social web closely with the program. We have chosen CONRAD CAINE because the company understands the Sky brand and is able to support us with its expertise.
Managing Director Conrad Caine adds: "An active fan community in the social web has a more than positive impact on referral marketing. With Sky, fans form an integral part of the television experience. We have created the terms awareness loop and value loop for this. The integration of social media and the TV offer leads, in fact, to a mutually reinforcing awareness loop which sustainably contributes towards value creation through customer loyalty and customer involvement."
With the German Bundesliga soccer season due to kick-off in August, Sky has opened other social media channels which will turn the Bundesliga coverage into a whole new kind of experience.
Siemens'digital annual report, developed by CONRAD CAINE, has recently won the "Deutsche Preis für Onlinekommunikation 2011". This award, organized by the business magazine "Pressesprecher", rewards creative and efficient projects in the digital world. The annual report stood out as an innovative concept that makes perfect use of interactive possibilities while emphasizing on exceptional quality and design. The digital annual report triumphed against 400 sizeable competitors. The jury presentation and award gala took place on April 14th in Berlin.
Siemens' YouTube brand channel, developed by CONRAD CAINE, has recently won another international award. At this year's "Cannes Corporate Media & TV Awards" the jury honored the channel by awarding it a silver Dolphin in the category "Web TV" This is the channel's second accolade in 2010, as it also won the intermedia-globe award earlier this year. The annual award show recognizes "outstanding corporate films, online media and TV productions". youtube.com/siemens triumphed against a number of sizeable international competitors from 27 countries.
On October 11th, Nahuel Arias started at CONRAD CAINE as Creative Copywriter in our Buenos Aires office. With more than six years experience in below-the-line and digital marketing in world-wide agencies he will be able to provide our campaigns with valuable creative input. During his career he had the privilege to work with brands like Coca-Cola, Unilever, Kraft Foods, Kimberly Clark, British American Tobacco and AmBev. We'd like to welcome Nahuel to CONRAD CAINE and wish him all the best in his new role!
The Website of Berlin's legendary club "cookies", that CONRAD CAINE developed together with the agency "Milia", now won the "red dot design award". The "red dot", established in 1955, is considered as the leading international competition for design quality. The top-level jury with experts from around the globe chose "cookies.ch" out of 6.369 other entries to receive the prestigious award for originality, design quality, emotionality and conciseness. The award-ceremony will be held on the 8th of December. From then on "cookies.ch" will be shown in the "red dot design museum" and the "international yearbook".
For this year's Expo in Shanghai (China) CONRAD CAINE has developed an application for Siemens that runs on iPods, iPhones and iPads. "Siemens Expo Guide" leads the user easily to the company's different hotspots and exhibitions on the world fair. The intuitive interface allows the visitor to navigate through a virtual 3D-Expo-city by using his mobile device. multimedia-based elements like videos then provide details about the different pavilions and give an in-depth view of the particular topics they represent. Additional features include a world-map showing the company's several global products and events, further activities of Siemens in China and the corresponding contacts.
CONRAD CAINE is proud to welcome Emiliana Torrens as our new Creative Officer and head of our branch in Buenos Aires. After graduating from Universidad de Palermo in 2001 Emiliana worked as a BTL creative for Waiser Comunicación, Meyer Action Marketing and Craverolanis BTL and was in charge of projects for brands like Coca Cola, Cepas Argentinas, Unilever and Pernord Ricard. In 2006 she became General Creative Director at Webar Interactive, where she formed and managed the Latin American creative team that designed projects for companies like Levi's, Microsoft, Sprite, General Motors, Procter & Gamble and Nestlé. Emiliana has won multiple national and international awards and got appointed to the juries of numerous renowned festivals.
¡Bienvenidos a CONRAD CAINE, Emiliana!
Siemens' Brand-Channel, developed by CONRAD CAINE in 2009, has now won the Intermedia-globe Silver Award in the category "Web & Web TV". This renowned award is granted by the international WorldMediaFestival for outstanding communication media in the audio-visual sector. With the award-winning brand channel Siemens presents itself as a modern and conversational organization. Together with other elements of the company's "Answer Campaign" it showcases Siemens' solutions for current environmental challenges like climate change. Complex issues can now be transformed into comprehensible topics that invite a variety of users to participate in an interactive dialogue.
In january 2010 Microsoft Deutschland launched a web special that was developed and built by CONRAD CAINE. The Website is aimed at end users of Microsoft Office 2010. The user, in the form of an avatar, is sent on an interactive mission in a virtual 3D city during which he learns about the many advantages of the Microsoft product. The online special incorporates elements used in the advertising campaign to involve the user in an engaging and playful way. The program's concept and content were developed in cooperation with Core Competence GmbH.
Siemens AG has re-commissioned CONRAD CAINE for the design, implementation and global rollout of the "Siemens Answers" digital campaign in 2010. This includes the creation of web specials and ads on the main themes and events of the current year.
The content of the campaign will be linked to social media projects, and in this way will be integrated into the overall communication for internet users. The online campaign complements the technology group's ongoing above-the-line campaign and is developed jointly with nameable agencies.
CONRAD CAINE is strengthening its creative team. Katrin Stein (30) is the new Creative Director at the Munich office. Katrin, who holds a degree in interface design, joins CONRAD CAINE from the Berlin agency Preview, where she most recently served as Art Director. As a certified digital communications expert, she will be working primarily on the Siemens account. In addition, Stein will coordinate the design departments at the offices in Pelotas and Buenos Aires.
